The 1964 Petula Clark song “Downtown” proudly extolled the merits of what was once the economic and social backbone of many smaller cities in Ohio: “The lights are much brighter there ... no finer place for sure, Downtown.”
Lebanon, with a population of around 20,000, has a relatively full bill of storefronts compared to many downtowns, but the city’s center “folds up” after 5 o’clock, according to council member Charleen Mehaffie Flick. Lebanon’s downtown is not alone in this economic shift: many downtowns have been neglected in favor of shopping center sprawls along major highways.
Leaders of Historic Downtown Lebanon Inc. and the Ohio Main Street Program, say towns like Lebanon can recapture its lost downtown magic.
“Lebanon has a lot of original, classic buildings that are real assets to the town,” said Deborah Yurasek, executive director of HDLI. “Our goal is to develop ways to make it economically feasible to use what the town has as a base for economic development.”
The historical group, founded in 2007, was recently admitted to the Main Street Ohio program, a state-run program composed of historic downtowns like Lebanon, Greenville or Troy, looking to revitalize the business and residential aspects of the once vibrant region. Today, more than 1,200 cities take part in Main Street programs across the county, including 38 in the state of Ohio.
To qualify for the program, towns must have a developing public/private partnership, a historic downtown with a traditional commercial district and dedication to historic preservation.
Jeff Siegler, director of revitalization for Heritage Ohio, said the key is using the historic charm of a downtown in a way that doesn’t turn the buildings into museum pieces.
Steve Mullinger, head of the HDLI board, said being part of the Main Street Ohio program has given loyal, dedicated Lebanon residents a chance to focus their efforts.
He said while investigating the program’s effectiveness in other communities, he realized Lebanon’s historic makeup “put the city several steps ahead of many communities already.”
“If we can just build on that uniqueness, there’s really no limit to what our downtown can become,” Mullinger said.
HDLI officials realize the downtown needs to be built on a foundation of usefulness to residents who need to have a day-in, day-out use for the district.
“A successful downtown needs to offer things that people locally need,” Siegler said. “A downtown can’t aim to attract people from everywhere.”
In 2009, HDLI’s goals, besides establishing itself, were to focus on retaining businesses already in downtown, a task that took on added urgency with the crunched economy. Among their activities were programs for local merchants to “sharpen tactics” to make more successful retail businesses.
Even more than the history laid in the mortar of each of Lebanon’s historic building, the organizers of HDLI said the key to the organization — and downtown’s success — is the volunteers working tireless for it.
Flick said she was awe-struck by the talent and dedication of volunteers.
“For this group, failure isn’t an option,” Flick said. “They are meeting and working constantly.”
“It’s not some hierarchy pushing down on people,” Mullinger said. “Our volunteers are conceiving the projects and investing a lot of hours to make them a reality.”
“You used to be able to buy anything downtown, not just a special “gift,” Flick said. “We’re working to create a downtown that doesn’t fold up at 5 p.m.”
And somewhere, the voice of Petula Clark rings out once more, reminding HDLI and all the Main Street communities that once again, “Downtown will be waiting for you tonight.”
Bellefontaine — Downtown Bellefontaine Partnership
Dayton — Wright—Dunbar, Inc.
Greenville — Main Street Greenville
Lebanon — Historic Downtown Lebanon, Inc.
Lima — Downtown Lima, Inc.
Piqua — Mainstreet Piqua, Inc.
Springfield — Springfield Center City Association
Troy — Main Street, Inc.
Wilmington — Main Street Wilmington
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